GERMANY COUNTRY DASHBOARD

Country profile 🇩🇪

Population

81.7 MILLION

Currency

EUR

VAT

19%

Languages

Household net disposable income

€ 31.224

Median age

46.8 YEARS

German Economic profile 🇩🇪

GDP

€ 3.1 TRILLION

Annual GDP growth

1,9%

Payment method

Online profile 🇩🇪

Active internet population

Fixed broadband subscriptions

active internet population 1 | Germany 🇩🇪

Share of e-commerce in retail

advertising 1 | Germany 🇩🇪

Share of goods in total retail

online research 1 | Germany 🇩🇪

61.4 million e-shoppers

Cross-border e-shoppers

Android & iOS usage

Purchase behaviour 🇩🇪

Prepared online for immediate offline purchase (e.g. searched for locations online)

Looked for early inspiration and made initial discoveries online

Compared choices online

Sought advice online

First exposure to a product via online research

First exposure to a product via advertising

Search engine use during purchase decision

Frequency of online purchases from abroad

Product search by device 🇩🇪

Computer

Smartphone

Tablet

Other Internet-enabled device

Germany Economic Calendar

European Countries’ Dashboards

eCommerce News and Insights about Germany

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Country profile 🇩🇪

German Economic profile 🇩🇪

Online profile 🇩🇪

Purchase behaviour 🇩🇪

Product search by device 🇩🇪

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