What is agentic commerce? A guide for European businesses

You’ve spent years optimising your website, perfecting your checkout flow, and building your brand. But what if your next customer never visits your site? A new way of buying is here, and it doesn’t end with a shopping cart, but starts with a conversation. This is agentic commerce: selling through AI assistants instead of websites. And it signals a fairly fundamental shift in how people can buy online, creating a direct journey from intent > purchase.