How to turn BOPIS into a revenue driver

Buy online, pick up in-store. Five words that sound simple … until a wrong item turns an excited customer into a lost one. BOPIS (buy online, pick up in-store), BOSS (buy online, ship to store), and BORIS (buy online, return in-store) have evolved from convenience features into measurable revenue channels. The math is compelling: a store processing 300 pickup orders weekly with a 70 percent attach rate on $50 add-ons generates roughly $10,500 in incremental sales. Annualized, that approaches half a million dollars per location.