The top 50 genAI use cases in marketing

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — including CEOs, consultants, marketing directors and operations managers — to understand how frequently marketers use different genAI applications.
The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology. In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AI’s significant industry impact. However, adoption patterns vary: some use cases are deeply integrated into daily workflows, while others remain largely aspirational.