Retail is now in a ‘post-omnichannel’ era

A new report suggests retail is now in a ‘post-omnichannel’ era, with customer context and understanding behaviours now key. The increased costs of running online retail operations in the ‘post-omnichannel’ era mean the in-store channel is becoming more competitive and offers an opportunity for retailers, according to a new report.
In the 2024 edition of its Omnichannel report, GlobalData states: “We now believe that online has moved into a post-omnichannel era,” which it suggests was prompted by the Covid-19 pandemic.

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