Black Friday 2024 marketing data in review

Retailers and brands have faced a challenging 2024, making a successful holiday season more crucial than ever. According to Adobe Analytics, online shoppers spent a record-breaking $10.8 billion this Black Friday. The biggest retail event of the year gave Listrak’s savvy clients an opportunity to outperform the competition and win consumer dollars with AI-powered, hyper-targeted, omnichannel messaging. Our experts have crunched the numbers and analyzed retailer strategy and results in order to bring you an informative recap of our Black Friday retail marketing data.