From online to in-store — powering personalized retail journeys

Retailers are challenged to deliver connected customer experiences across touchpoints, but they often lack data integration from these channels and cohesive communication across teams. This results in missed opportunities to provide a cohesive and personalized shopper journey. With disconnected data management, retailers risk delivering inconsistent messaging, confusing promotions, and disjointed experiences that deter customers from converting and becoming loyal brand advocates.

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