Generative AI has already improved online shopping experience

More than half of shoppers would use generative AI for clothing purchases, according to Adobe new research. Nearly three-quarters of respondents said they think using the technology to try on products virtually would boost their buying confidence.

As more retailers experiment with AI, nearly six in 10 (58%) respondents to an Adobe survey said that generative artificial intelligence has already improved their online shopping experience. Two-thirds of respondents said they want brands to analyze their previous purchases and other customer information to tailor the shopping experience to their needs, according to the survey, which included 3,000 U.S. consumers.