Building customer loyalty through effective post-purchase automation

Let’s talk about something that often gets overlooked in ecommerce: what happens after someone hits that “Place Order” button. You might think the hard part’s over once you’ve made the sale, but here’s the thing  the post-purchase experience can make or break your relationship with customers. In today’s competitive online marketplace, those relationships are everything — especially considering that loyal customers spend an average of 67% more per purchase than new customers.