Holiday shipping success: Do’s and don’ts for peak season

From meeting consumer expectations for shipping optionality to demand forecasting, this guide contains everything you need to know about holiday shipping in 2024.
The holiday season is a major revenue driver for most merchants, and one of the keys to ensuring customer satisfaction is providing a top-notch holiday shipping experience. 
The holidays are an especially important time for ecommerce merchants to acquire new customers. According to Facebook, of the consumers who discovered a new brand online last season, 45% were shopping for a gift for someone. Each first-time shopper should be treated as an opportunity to convert a lifelong shopper and brand advocate.