Can the beauty industry transform into an eco-friendly powerhouse?

The beauty industry is undergoing a transformative shift as it embraces sustainability and eco-friendly practices. This movement reflects a broader trend toward making beauty products completely natural and eco-friendly, as companies seek to align with global sustainability goals.
Many of these objectives are driven by consumer demand for sustainability. Brands are focusing on greener ingredient cultivation, using biotechnology to enhance efficiency and replacing harmful substances with natural alternatives.