Running Google Ads campaigns across EMEA

Should you target multiple countries with one Google Ads campaign or separate them? There are several factors to consider, but the biggest one is budget. If your business requires you to have separate spend limits for each country, then separate campaigns will be necessary. With separate campaigns you’ll be able to set a unique daily budget and efficiency target for each country. If your business doesn’t care how spend is distributed across countries as long as performance is good, read on to understand if a unified campaign is the best path forward.