8 Out of 10 brands’ TikTok videos not working

Eight out of 10 videos released by brands on TikTok are under-performing. New study also finds a quarter of content released on social media platform generating intense negative emotions.That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media platform is generating below average levels of positive emotions, attention and brand recall.