Top 500 Fashion, Beauty & Luxury Retail Europe: Annual Ranking

Cross-Border Commerce Europe publishes the third edition of the “Top 500 Fashion, Beauty & Luxury Retail Europe” the annual ranking dedicated to e-commerce, which is the leading sector in online retail.

Brussels, 12th September 2024 – Cross-Border Commerce Europe, the platform dedicated to stimulating cross-border e-commerce in Europe, has released a significant research paper covering and ranking the top online fashion, beauty and luxury retailers and marketplaces in Europe.

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Key Fashion, Beauty and Luxury Market Figures (Revenue, GMV, Market Share)

The total (on- and offline) Fashion, Beauty & Luxury trade is valued at €719 billion and is expected to grow by 2% by 2025. The EU’s (27+UK) online Fashion and Beauty market (including luxury) achieved a turnover of €213 billion in 2023, of which €82 billion was cross-border. This market is projected to reach €224 billion by 2024-25, marking a 5% growth.

This upward trajectory is supported by the strong presence of online Beauty and Luxury pure players, the Chinese newcomers Shein and Temu and the ever-growing “Global C2C Marketplaces,” which offer sustainable second-hand fashion and resale options. The online Fashion, Beauty & Luxury market is poised for continuous growth over the next three years. Online fashion, beauty and luxury dominate e-commerce trade, accounting for:

• 23% of all online product categories traded (1/4 of total categories).
• 30% of total Fashion, Beauty and Luxury trade (both online and offline) is realised online.

The online cross-border Fashion, Beauty & Luxury share, representing €82 billion (38% of the market), is expected to grow to €89 billion (39.6%) by 2025.

The TOP 500 cross-border Fashion, Beauty & Luxury retailers and marketplaces generated €71 billion in GMV. Marketplaces account for €51 billion (72% share), while C2C re-commerce (resale) marketplaces contributed €12 billion (17% share), with expectations to grow to €15 billion by 2025.

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The total European (on- and offline) Fashion, Beauty & Luxury trade is valued at €719 billion, comprising €541 billion from Fashion (including Luxury) and €178 billion from Beauty (including Luxury). The Luxury segment alone is valued at €84 billion.

• Fashion & Luxury: The online share of total Fashion & Luxury trade is 27%, with online Fashion & Luxury trade worth €145 billion. Fashion alone contributes €125 billion to this figure.
• Beauty & Luxury: The online share of total Beauty & Luxury trade is 39%, with online Beauty & Luxury trade worth €68 billion. Beauty alone contributes €49 billion to this figure.
• Luxury: The online share of total Luxury trade is 46%, with online Luxury trade valued at €39 billion.
• Luxury has the highest online share compared to Fashion and Beauty.
• Fashion & Luxury online trade (€145 billion) represents 62% of the total online Fashion, Beauty & Luxury market. Beauty & Luxury online trade (€68 billion) represents 32%. Luxury online trade (€39 billion) represents 18%.

Top 500 Cross-Border Fashion, Beauty & Luxury Retailers and Marketplaces

The Top 500 ranking unveils the pivotal global players operating across borders in 30 countries (EU27+UK+CH+NO) through online platforms, predominantly B2C and C2C sellers. Key players in the cross-border Fashion, Beauty & Luxury sector include Amazon, Zalando, TEMU, Shein, Ssense, Sinsay, eBay, AliExpress, Vinted, Notino, The Ordinary, Cerave, Oriflame and E.L.F Beauty.

Amazon: Cross-Border Fashion, Beauty & Luxury Leader (eRank TOP 1)

Despite facing fierce competition from Shein and Temu, Amazon remains the world’s largest online retailer and marketplace as of 2023. For the second consecutive year, Amazon Fashion & Beauty has made significant strides in cross-border expansion, leveraging its robust platform to appeal to a broader range of consumers.

As Shein and Temu expand their global footprint, their ability to navigate the complexities of a globalised marketplace will be critical. Amazon’s recent foray into the discount shopping segment, mirroring the models of Temu and Shein, underscores a strategic pivot towards leveraging China’s manufacturing capabilities. This move aims to enhance product affordability and selection, directly competing with established players in the budget e-commerce space. The challenge for Amazon lies not only in penetrating this fiercely contested market but also in convincing consumers to transition from established platforms. This shift necessitates competitive pricing, expansive product offerings and trust-building measures in a competitive landscape shaped by Temu and Shein’s established market presence.

Recently, Amazon launched its Luxury Stores in the US in collaboration with Oscar de la Renta. Under the direction of Sally Singer, Amazon Fashion has achieved significant cross-border success in the luxury sector, focusing on ‘quiet luxury’—a trend characterised by minimalist designs and high-quality materials. This initiative has now expanded into Europe, allowing shoppers to access ready-to-wear collections from both established and emerging luxury fashion and beauty brands.

TOP 10 Rankings

Fashion: Amazon, AliExpress, TEMU, eBay, Etsy, Shein, Zalando, Trenyol, Vinted and Cider.

Beauty: Notino, The Ordinary, Fragrantica.com, Cerave, Makeup, Oriflame, E.L.F Cosmetics, Allbeauty, Avon and Byrdie.

An intriguing discovery is the omnipresence of players like Skims (by Kim Kardashian), Beyoncé, Marc Jacobs, Rare Beauty and Fenty Beauty (by Rihanna). They represent the Top 10 Manufacturers-Designer/Stars/Influencers Luxury category: Skims, Beyoncé, Rare Beauty, Marc Jacobs, Armani, Chanel, Louis Vuitton, Gucci, Dior and Fenty Beauty.

Brand and Marketplaces E-commerce Strategies and Challenges

• 4 (Ultra) Fast Fashion Waves

In the dynamic realm of global retail, the fast fashion industry is undergoing rapid transformation. Technological advancements, shifting consumer preferences and evolving regulatory environments are pivotal forces reshaping its future trajectory. At the forefront of this evolution are ultra-fast fashion e-tailers Temu and Shein, poised to wield significant influence in the global market. Their prowess in innovation, adaptability to market challenges and strategic decision-making will define their enduring impact.

• Fashion & Beauty and the Importance of Social Commerce

The retail landscape, particularly within the Fashion & Beauty industries, has been transformed by the advent of social commerce and the strategic use of celebrity endorsements. This hybrid selling model leverages social media platforms not just as marketing tools but also as direct sales channels, creating an engaging and transactional experience for consumers.

“As fashion is the leading vertical of the online cross-border retail market, I am grateful to our market research team for this third edition of the ‘TOP 500 Fashion, Beauty and Luxury Retail Europe’ report. It makes online fashion, beauty and luxury operating in Europe more transparent and stimulates cross-border trade for this entire sector,” concludes Carine Moitier, Founder of CBCommerce.EU.

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Press Coverage

DACH

E-tailment
Temu + Shein, Ebay, Zooplus, Drohnenlieferung, Online-Modemarkt, Amazon, Adobe, Meta, Snapchat, Tiktok, Google, DHL Express
https://etailment.de/news/morning_briefing/morning-briefing-temu–shein-ebay-zooplus-drohnenlieferung-online-modemarkt-amazon-adobe-meta-snapchat-tiktok-google-dhl-express-24903

Neuhandeln
Ranking: Die führenden Online-Händler für Mode, Beauty und Luxus in Europa
https://www.neuhandeln.de/beitraege/db/202941jg.html

iBusiness
Ranking: Die führenden Online-Händler für Mode, Beauty und Luxus in Europa
https://www.ibusiness.de/aktuell/db/202941jg.html

Postbranche
Top 250 Fashion, Beauty & Luxury Retail Europe: Jährliches Ranking 2023
https://www.postbranche.de/2024/09/13/top-250-fashion-beauty-luxury-retail-europe-jaehrliches-ranking-2023/

Onlinehändler News
Das sind Europas Top 10 Mode-Online-Shops
https://www.onlinehaendler-news.de/themen/unternehmen-maerkte/europas-top-10-mode-online-shops

BENELUX

Logimerce
Europese online mode-, beauty- en luxemarkt groeit naar € 224 miljard
https://www.logimerce.nl/news/5019/europese-online-mode-beauty-en-luxemarkt-groeit-naar-euro224-miljard

Retail Detail
Dit zijn de 10 grootste onlinespelers in fashion, beauty en luxe
https://www.retaildetail.be/nl/news/mode/dit-zijn-de-10-grootste-onlinespelers-in-fashion-beauty-en-luxe/
Qui sont les 10 plus grands commerçants de mode, de beauté et de luxe en ligne ?
https://www.retaildetail.be/fr/news/mode/qui-sont-les-10-plus-grands-commercants-de-mode-de-beaute-et-de-luxe-en-ligne/
Who are the 10 biggest online sellers of fashion, beauty and luxury?
https://www.retaildetail.eu/news/fashion/who-are-the-10-biggest-online-sellers-of-fashion-beauty-and-luxury/

Pub
Cross-Border Commerce Europe lost top 500 Fashion, Beauty & Luxury Retail Europe
https://pub.be/nl/cross-border-commerce-europe-lost-top-500-fashion-beauty-luxury-retail-europe/
Cross-Border Commerce Europe devoile son Top 500 Fashion, Beauty & Luxury Retail Europe
https://pub.be/fr/classement-annuel-des-top-500-fashion-beauty-luxury-retail-europe/

Aboutict
Online fashion- en beautymarkt EU naar 213 miljard euro
https://aboutict.nl/news/2024-09-12/online-fashion-en-beautymarkt-eu-naar-213-miljard-euro-emerce

Emerce
Online fashion- en beautymarkt EU naar 213 miljard euro
https://www.emerce.nl/nieuws/online-fashion-beautymarkt-eu-213-miljard-euro

France

Fashion Network
Amazon, Notino et Skims, leaders de l’e-commerce transfrontalier mode, beauté et luxe en Europe
https://tn.fashionnetwork.com/news/premiumContent,1662289.html

Ecommercemag
Top 500 Fashion, Beauty & Luxury Retail Europe : un marché toujours en progression
https://www.ecommercemag.fr/Thematique/retail-1220/barometre-etude-2168/Breves/Top-500-Fashion-Beauty-Luxury-Retail-Europe-un-marche-toujours-463495.htm

International

NoviceHub
Spletna moda v letu 213 vredna 2023 milijard evrov
https://zephyrnet.com/sl/spletna-moda-v-vrednosti-213-milijard-evrov-leta-2023/
Online fashion worth 213 billion euros in 2023
https://zephyrnet.com/online-fashion-worth-213-billion-euros-in-2023/
Mode daring bernilai 213 miliar euro pada tahun 2023
https://zephyrnet.com/id/mode-daring-bernilai-213-miliar-euro-pada-tahun-2023/

Ecommerce News
Mytheresa reports 10% revenue growth
https://ecommercenews.eu/mytheresa-reports-10-revenue-growth/

Ecommerce Bridge
Móda, krása a luxus vedou v onlinu. Minulý rok dosáhla rekordních čísel
https://www.ecommercebridge.cz/moda-krasa-a-luxus-vedou-v-onlinu-minuly-rok-dosahla-rekordnich-cisel/

AICEP
Online fashion worth 213 billion euros in 2023
https://www.portugalglobal.pt/en/news/online-fashion-worth-213-billion-euros-in-2023/

Fashion Network
Amazon, Notino, and Skims lead cross-border e-commerce in fashion, beauty, and luxury in Europe
https://bd.fashionnetwork.com/news/Amazon-notino-and-skims-lead-cross-border-e-commerce-in-fashion-beauty-and-luxury-in-europe,1662356.html

InsightVAS
Mytheresa reports 10% revenue growth
https://insightvas.com/mytheresa-reports-10-revenue-growth/

NowyMarketing
#NMInsights: Cross-Border Commerce Europe: Top 500 Fashion, Beauty & Luxury Retail Europe [RAPORT] https://nowymarketing.pl/nminsights-cross-border-commerce-europe-top-500-fashion-beauty-luxury-retail-europe-raport/