How SMS marketing fosters direct connections with your most important customers

When your customers share their phone numbers with you, it’s a sign of serious trust. Typically, it means they’re ready to take their relationship with your brand to the next level—the VIP level.
“Any customer who subscribes to SMS could be considered a VIP customer because they’re giving your brand direct access to such a personal space: their cell phones,” says Savannah Mazola, SMS implementation specialist at Klaviyo.