What brands can learn from Amazon’s biggest day of the year

Amazon Prime Day is the mid-summer shopping event that serves as a litmus test of what to expect for the Q4 holiday season. Every July, Prime Day offers a valuable “dress rehearsal” for upcoming critical shopping periods such as back-to-school and the holidays. This year, Prime Day hit record-breaking sales, with shoppers spending $14.2 billion online across retailers in the U.S. This success signals a promising start to peak season, with ample opportunities for growth.