Holiday social advertising planning 2024

For the 2024 holiday shopping season, consumers will be overwhelmed by offers, and standing out requires a strategic plan. Allocate your social advertising budget wisely across platforms like Facebook, Instagram, TikTok, and Snapchat, and tailor your ad formats to different stages of the customer journey. Integrating your social advertising into an omnichannel strategy and staying flexible with real-time adjustments will help maximize your impact this holiday season.