Holiday paid search planning 2024

Get your holiday paid search strategy ready for 2024. With shoppers starting early, planning is crucial. Use historical data to optimize budget allocation, focusing on key periods from September to January. Timing, product selection, keywords, and ads play vital roles in capturing consumer interest. Integrate paid search seamlessly with other marketing channels to maximize reach and engagement. Kenshoo Skai’s advanced tools can help enhance performance and streamline your campaigns.