How AI is powering customer-first experiences

AI tools should provide accurate results and responses that are aligned with the brand’s policies and practices. Brands need to ensure AI tools offer relevant and useful solutions that will actually resolve customers’ inquiries. CX is experiencing a shift of historic proportions.
The way customers have historically interacted with brands has been largely one-dimensional, dictated by the brand rather than the customer. Whether someone is returning a product, asking a question, or seeking other customer assistance, personalization and flexibility are often lacking or entirely non-existent in the process.