Focusing on Gen Z is crucial as the generation is setting trends

The Gen Z consumer, shoppers born between 1997 and 2012, are a prime focus for retailers for many reasons. They’re focused on luxury and spending more money more often on luxury items than the millennial shopper. They shop online more frequently than other generations go grocery shopping one to two additional times per month, according to McKinsey research, with online purchases growing at nearly twice the rate of older groups.