How to use audience segmentation to win prospects and customers

Curious how to use automated customer segmentation for better results? Get practical tips and examples on every aspect of the process. It’s a complicated process, but understanding the concept, what it is, why you do it, and having a great example (we’re sharing our favorite!) can set you on the right path.
What is audience segmentation?
Audience segmentation is the process of dividing a large group of prospects or customers into smaller segments to provide more relevant messaging and communication to each segment. When you segment strategically, you can better persuade prospective buyers using the topics that are most relevant to them.