Surprising search behaviour teaches this important lesson

If your goals are related to organic search, you’ve faced a challenging year. Search continues to disrupt the work of content and marketing teams. From new algorithms to false starts and imperfect paths to AI-generated overviews, it’s a jumbled mess.
We turned to CMI’s chief strategy advisor, Robert Rose, to get his help in untangling all the news and to help you head more purposefully into the next 133 days. Read on for his take: