GDPR regulations and best practices for transactional emails

Do you need to get opt-in to send transactional emails? Does GDPR even apply to transactional emails? All these questions and many more answered in this detailed guide. Transactional emails are defined as any email sent from a business to an individual recipient, triggered by an action that the user takes, or a request that they make. For example, an email confirming a purchase, a monthly account statement, or a parcel delivery notification would all be classified as transactional emails.  For any business that operates in Europe, it is imperative that they are sending GDPR compliant transactional emails.