How to nail your email delivery strategy ahead of the shopping season

With the peak shopping season now extending from October to January, now is the time to ensure that your email strategy and infrastructure is ready to capitalize. Find out how with our detailed guide. Shopping season is the blanket term given to the cluster of holidays and notable dates in the last three months of the calendar year. Along with Christmas in the US there is also Black Friday, Cyber Monday (the Monday after Black Friday) and Green Monday (second Monday of December).