Holiday shopping will look different this year

Holiday shopping will look different for retailers this year, software provider Salesforce said as it announced five predictions for the the end of 2024.
The company, which provides cloud-based services and an ecommerce platform for merchants, expects “a challenging season” for shoppers and retailers alike. And “we can’t say shoppers didn’t warn us,” Salesforce said. That’s because shoppers have been searching for savings and waiting to make big purchases, it said.