While overall retail spending tends to cool in the warmer months, e-commerce seems resilient to retail’s seasonal slumps as online sales are expected to hit $6.3 trillion worldwide in 2024. And with consumer optimism the highest it’s been in two years, early reports predict a summer 2024 spending boom. Fashion is leading the charge: 78% of consumers say clothing is their top choice for summer spend.
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How fashion brands are leveraging ecommerce flash sales
While overall retail spending tends to cool in the warmer months, e-commerce seems resilient to retail’s seasonal slumps as online sales are expected to hit $6.3 trillion worldwide in 2024. And with consumer optimism the highest it’s been in two years, early reports predict a summer 2024 spending boom. Fashion is leading the charge: 78% of consumers say clothing is their top choice for summer spend.
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