Securing email addresses for abandoned carts

eCommerce shopping cart abandonment remains high, roughly 70% in 2024. Yet some in the industry — Dynamic Yield, for example — have estimated a good cart recovery email series will convert about a third of the time. That is an impressive rate, but it assumes a merchant has the shopper’s email address — frequently not the case.
What follows are five tactics for securing an email address before a would-be buyer leaves the cart.