Reimagining customer journeys with innovative mapping techniques

You know the deal on customer journey maps. Some myths are worth exploring, though. In the landscape of user-centered design, customer journey maps are indispensable tools. First appearing in the mid-1980s, they outline the journey of customers and users as they engage with products or services to accomplish their objectives.
From the first touchpoint to the final interaction, journey maps illuminate the highs, lows, and pivotal moments, fostering a deeper understanding of user behavior and preferences.