An anti-pattern guide to creating better checkouts

You’ve spent a lot of time, energy, and money on your eCommerce experience. You’ve developed the content. Designed, tested, and optimized the UI and UX. And you’ve even invested in technology to curate and personalize the shopping experience for different users. So once your customer adds items to their digital shopping cart, it’s all smooth sailing through conversion, right?
WRONG.
The checkout experience is increasingly becoming a make-or-break point for customers. Journey flows are clunky and not optimized for mobile devices. Checkout pages are ripe with features that are designed to help customers–but ultimately hurt them.