Why online shoppers are crossing international borders

52% purchased from a store based in a different country in the last year, survey. Rising prices are driving customers to look for deals, not just in their own countries, but pretty much anywhere in the world.
A recent study by commerce experience platform Nosto, which surveyed 2,000 consumers across the UK and US, found that 52% of shoppers had purchased at least one item online from a store based in a different country over the past 12 months.