AI: The competitive edge retailers can’t ignore

Artificial intelligence adoption is no longer a question of “if.” The debate on whether AI will add value is over — yes, AI brings value, lots of value. We can look at the how, but the focus should be on the why. According to a Metrigy study, only 34 percent of retailers said that 2024 will be their company’s turning point for acceptance of AI in customer experience (CX).
AI will be viewed differently decades from now, but in today’s market it’s enabling retailers to stay competitive and ahead of the curve. If you think that sounds exaggerated, consider the last time you questioned using a CRM or having a website. AI will eventually become a part of all retailers’ standard operations. Why?