Shoppers open to using AI search to discover products

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land.
Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see what consumers know and think about AI-powered search. The data is a good reminder that user behavior is always slow to change, so don’t expect a quick transition from Classic Search to AI Search.