Introducing new AI tools for creative and performance, and brand safety updates

Pinterest is sharing new details about how we are leveraging AI to produce creative, improve campaign performance and measure brand safety for advertisers. Pinterest Ad Labs is a new innovation program for select brands to test prototypes of new creative and ad tools. These include generative AI features powered by personalized insights to interactive shopping capabilities through collages.
Our goal is to encourage experimentation and to learn from advertiser feedback so we can bring the best new tools to market quickly. To start, we are testing the following: