5 Strategies to attract and engage customers with referrals

It’s no secret that marketing teams face tighter budgets, increased competition, and accelerated innovation—meaning marketers consistently have to do more with less. But one growth channel stands out when it comes to gaining more customers without increased costs: a referral marketing program. This type of program, driven by the power of personal recommendations, is poised to generate up to 20 percent of new revenue annually for businesses.