Retail-agnostic media platforms: The future of advertising

The digital advertising industry is undergoing a profound shift, leaving behind the era of third-party cookies and entering a new frontier of personalization driven by first- and zero-party data.
This shift is fueling the meteoric rise of Retail Media Networks (RMNs). Advertisers will spend more than $52 billion on RMNs in 2023, according to Statista, and McKinsey predicts the category will grow to over $100 billion by 2026.