Ads that dazzle this holiday season hint at trends for 2024

Consumers are back to pre-pandemic spending, and for stressed-out retailers, that’s good news this holiday season. Deloitte expects consumers to spend 14 percent more in 2023 than the previous year — the most they’ve spent since 2019. However, there are a lot of new trends that make this year very different from 2019 or any year since. Consumers are expected to trade down to less expensive items, shop later, lean into promotions harder, and buy more for others and less for themselves.