Why cookieless advertising is here to stay

It’s finally happening. Sort of. After years of warnings, Google Chrome has officially begun phasing out 3rd-party cookies. In early January, the company turned off cookies for 30 million Chrome users (or 1% of the platform’s total user base) and said they had plans to phase them out completely by end of 2024. (They’ve since delayed the change for a third time but promise to turn off 3rd-party cookies completely by 2025.)

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