The key trends in marketing production for 2024

Forecasting for the year ahead is a tricky business these days. It’s impossible to predict what wars, pandemics or financial crises might lie around the corner, or the impact they’ll have on the global economy. We can, however, be fairly confident that the challenging environment for brands looks set to continue through 2024, so it’s crucial to stay on top of trends that will help drive more value from marketing activity while also keeping costs in check. Here, Tag’s Head of Business Development for EMEA, Joe Holmes, highlights three key production trends set to redefine how marketers and their partner agencies create campaigns to best effect in the year ahead.