Top 5 things customers love about social shopping

More than half of all luxury brands that use social shopping report better communication with their shoppers. This makes a lot of sense. After all, a third of all shoppers use social media to discover and buy products. And for all shoppers under the age of 34, this metric jumps to nearly half.
Social shopping is here to stay. It elevates traditional eCommerce, transforming it into more than just a transaction. And as more shoppers embrace it, it’s important brands understand why. This way, they can curate an even better digital experience for their shoppers. Read more…